Small business owners generally start a business on which there are really good.
It’s just because you have to satisfy your customer. Now that is what you are paid for. Now your talent doesn’t have to be tangible, either.
There is an entire class of entrepreneurs whose talent is starting businesses.
Some specialize in a general field, but others take all comers – these people are very good at spotting trends and people with the talent to bring them to market. Once the business is solvent, they sell it for a nice profit and move on to the next project